The NHL unveiled its 32nd franchise Thursday: the Seattle Kraken.
The NHL accepted a proposal by Seattle Hockey Companions (an possession group led by David Bonderman, Jerry Bruckheimer and Tod Leiweke) in 2018 to grant an enlargement franchise to Seattle. After almost two years of labor, the franchise was formally unveiled Thursday morning.
“We met deposit day with 32,000 passionate fans and scores of prospective team names,” an announcement for the name reads. “One in particular emerged quickly as the frontrunner. Two years later, and that same name still carries the conversation. 215,000 fan votes, 50+ fan forums & speaking engagements and over 12 months of social media listening have supported this phenomenon — Seattle is the Kraken.”
A legend from the deep awakens.
Meet the Seattle Kraken → https://t.co/to5BtVVPh1 pic.twitter.com/FQfOdaiGQQ
— Seattle Kraken (@NHLSeattle_) July 23, 2020
The Kraken is “a huge sea monster in Norwegian legend,” in keeping with the dictionary. With Seattle’s tie to the sea, arising with a name that represented that was essential to fans. And choosing Kraken allowed the team to get inventive with its logos and uniforms.
“Throughout this whole process, it’s been a rallying cry for fans,” Seattle vice chairman of selling Heidi Dettmer informed ESPN. “We heard it everywhere. It’s what kept coming up over and over again.”
Kraken was already trending on Twitter forward of the official reveal as fans waited in anticipation. So, naturally, fans had been excited by the last consequence. Even non-Seattle residents had been impressed with the general design from the new NHL franchise.
Sure to every part about this.
The team colours
The hype video https://t.co/p5Gkwd4PiZ
— Peter Burns (@PeterBurnsESPN) July 23, 2020
That is very, superb from the new Seattle NHL team https://t.co/NOb1oGxPjb
— Grant Wahl (@GrantWahl) July 23, 2020
Extra sports groups must be named after legendary creatures https://t.co/X1BM5ibveU
— Charles, Distance Incarnate (@CharlesPulliam) July 23, 2020
Seattle Kraken dwelling jersey pic.twitter.com/li5NeSvDO1
— David Pagnotta (@TheFourthPeriod) July 23, 2020
So the Seattle Kraken already have their first W with these logos. pic.twitter.com/gjXBNgXF1y
— Scott Wheeler (@scottcwheeler) July 23, 2020
— Frank Seravalli (@frank_seravalli) July 23, 2020
The white Kraken jersey is so clear. pic.twitter.com/zf410rhHfi
— Matthew Bové (@Matt_Bove) July 23, 2020