Monday 3rd August 2020

The Seattle Kraken have joined the NHL, and fans love the team name


The NHL unveiled its 32nd franchise Thursday: the Seattle Kraken.

The NHL accepted a proposal by Seattle Hockey Companions (an possession group led by David Bonderman, Jerry Bruckheimer and Tod Leiweke) in 2018 to grant an enlargement franchise to Seattle. After almost two years of labor, the franchise was formally unveiled Thursday morning.

“We met deposit day with 32,000 passionate fans and scores of prospective team names,” an announcement for the name reads. “One in particular emerged quickly as the frontrunner. Two years later, and that same name still carries the conversation. 215,000 fan votes, 50+ fan forums & speaking engagements and over 12 months of social media listening have supported this phenomenon — Seattle is the Kraken.”

The Kraken is “a huge sea monster in Norwegian legend,” in keeping with the dictionary. With Seattle’s tie to the sea, arising with a name that represented that was essential to fans. And choosing Kraken allowed the team to get inventive with its logos and uniforms.

“Throughout this whole process, it’s been a rallying cry for fans,” Seattle vice chairman of selling Heidi Dettmer informed ESPN. “We heard it everywhere. It’s what kept coming up over and over again.”

Kraken was already trending on Twitter forward of the official reveal as fans waited in anticipation. So, naturally, fans had been excited by the last consequence. Even non-Seattle residents had been impressed with the general design from the new NHL franchise.

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