Washington Redskins-style rebrand for Exeter Chiefs could cost Premiership title-chasers £1million

EXETER CHIEFS could should shell-out as much as £1million to ditch their Native American badge which has been slammed as “racist and offensive”.

Lengthy-standing Chiefs proprietor Tony Rowe has known as a board assembly for Wednesday, with the way forward for their stereotypical American Indian imagery and mascot excessive on the agenda.

 The Redskins will now be known as the Washington Football Team until they finish their rebrand and come up with their new name

The Redskins will now be often known as the Washington Football Staff till they end their rebrand and provide you with their new identify

It comes days after NFL staff the Washington Redskins dropped their 87-year-old badge and adjusted their identify to the Washington Football Staff after the three-time Tremendous Bowl winners got here beneath years of strain from indigenous folks and NFL followers.

The Redskins rebrand is anticipated to cost as much as £15million, although Chiefs, who’ve had their present badge since 1999, can count on to pay only a fraction of that in the event that they finally resolve to retire their badge and the ‘Large Chief’ mascot.

However the entire course of could additionally take as much as 18 months with shirts for the brand new season already made and shipped.

A sports advertising and marketing knowledgeable informed SunSport: “Rebranding becomes an iceberg of costs with so many things you don’t see – and £1million is a lot of money for a rugby club.

“There are the apparent issues like the brand new badge and package to type, however the deeper you get the extra it provides up.

“You’ve got bought all of the authorized charges with the brand new trademarking and safety of the model – to the prices of eradicating all of the bodily indicators in and round your stadium.

“And because of the current pandemic, you’re going to struggle to find companies who can change everything quickly at Sandy Park.”

 Exeter Chiefs' 'Big Chief' mascot is set for the chop

Exeter Chiefs’ ‘Large Chief’ mascot is about for the chopCredit score: Getty Photographs – Getty

A petition calling on the membership to ditch their badge and branding has attracted greater than 3,500 signatures.

They insist that conserving the identify is ok as: “Exeter Chiefs could refer to the Celtic Chiefs who inhabited the city and contributed to its rich and diverse history. It is the imagery that must change.”

However throughout two different petitions there are 5,400 signatures asking to maintain the badge as they declare it’s not disrespectful to anybody.

All petitions might be mentioned by Rowe and his board as they take into account their choices.

One towards change provides: “The utilization of the Native American within the Exeter Chiefs emblem and model is to honour and respect their cultural beliefs.

“Exeter Chiefs followers put on their reproduction shirts and merchandise with delight of their staff, and all that goes with it.

“The Chiefs have an enormous, devoted and really loyal following who all do the “chop” with delight.

“We would all love everyone to share our belief and not see it with any offence.”

Nevertheless, these views are in direct distinction to the Native American teams.

The Nationwide Congress of American Indians, the world’s largest indigenous peoples group, are calling on sports groups to:

“Eradicate offensive Native “themed” mascots from sports and popular culture for more than 50 years.”

The NCAI added: “We are not mascots.”

Washington NFL staff dropping controversial ‘Redskins’ nickname, however will not decide a alternative but

EXETER CHIEFS could should shell-out as much as £1million to ditch their Native American badge which has been slammed as “racist and offensive”.